An online market place may be created separately on Amazon/ flipkart and other e commerce portals for Innovators and start-ups who are ready with their offerings via innovative products and services. This will be an e-commerce platform for exclusively start-ups where they can list their products and a collective push can create better market opportunity for them. This will reduce a lot of transaction cost for individual start-ups/innovators in early stage so that they can sustain and grow better. As this is an exclusive platform for start-ups, they will get targeted visibility in this market place.